Economics and Business Administration - Marketing, Social Media, and Digitalization

Do you want to create the future marketing of brands in diverse industries? This program offered at Campus Esbjerg gives you the demanded competences that enable you to become such a leading marketing manager with focus on social media and digitalization.

The MSc in Economics and Business Administration profile in Marketing, Social Media, and Digitalization offers amongst other courses in social media networks and marketing communication, digital business and marketing, consumer behavior, project management, and competitive strategy. In addition, you get methodological skills in qualitative as well as in quantitative research and you can choose between several electives offered especially for this program such as brand management and marketing strategy as well as electives from other master studies offered at Campus Esbjerg.

The courses on the profile are taught in English. You can, however, take exams including your master thesis in Danish provided the teacher is Danish speaking.

Programme Structure

The Master of Science in Economics and Business Administration requires two years of full time study, each year consisting of four quarters. The profile in Marketing, Social Media, and Digitalization consists of 60 ECTS compulsory courses of 7.5 ECTS each, 30 ECTS that are electives, and a thesis work corresponding to 30 ECTS.

Career opportunities

Masters of Science graduates in Economics and Business Administration work within practically all administrative areas in organizations as for example marketing and sales management, human resource management, project management, or innovation management. MScs from the University of Southern Denmark are in general able to find relevant, attractive, and well-paid jobs after they graduate:

Social media specialist and/or coordinator
Brand community manager
Digital strategist
Brand manager
Market researcher


NOTE: Students can either study for a full master degree or as exchange students for one or two semesters.

Program details

Academic level(s)Master
Language of instructionEnglish
InstitutionDepartment of Sociology, Environmental and Business Economics - University of Southern Denmark
Fields of studyBusiness and administration (broad programmes)Marketing and advertising
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