Sports and Event Management

Do you want to manage companies in the sports and event sector? The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector.


The programme offers courses in governance in companies in the sports and event sector, about media and music management, in project management, innovation, competitive strategy and research methodology. The combination of courses in advanced management and marketing qualifies you to manage the development of competences and continuous learning that are necessary survival skills for enterprises in an intensified competitive environment.

Through a combination of project work, group work, and lectures you will understand how to manage companies in the sports and event sector. The programme focuses on know-how skills, i.e. the ability to perform analyses and develop solutions.

The graduate programme in Sports and Event Management requires two years of full study.

NOTE: students can either study for a full master degree or as exchange students for one or two semesters.

Program details

Academic level(s)Master
CountryDenmark
Language of instructionEnglish
InstitutionDepartment of Sociology, Environmental and Business Economics - University of Southern Denmark
Fields of studyMarketing and advertisingManagement and administrationSports
Tagsmanagementsports
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