Sports and Event Management

Do you want to manage companies in the sports and event sector? The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector.

Programme Structure

Master of Science in Economics and Business Administration requires two years of full-time study, each year consisting of four quarters. The profile in Sports and Event Management consists of 60 ECTS compulsory courses of 7.5 ECTS each, 30 ECTS that are electives, and a thesis work corresponding to 30 ECTS.

The profile concerns itself with the entertainment markets, and how they interact with the sports and event sector. Other marketing issues are strategy and competition. The organizational subjects are governance in sports companies, project management and innovation management. In addition, you get methodological skills in qualitative as well as in qualitative research. Further, you can choose between electives offered especially for this programme as well as electives from other master studies offered at Campus Esbjerg.

The profile runs in eight quarters. In the courses, you will work with projects, in groups and have lectures. The group of students in the courses is normally a size allowing interaction with the professor lecturing as well as discussions among the students. This enlarges the size of the active vocabulary which you can later use in discussing issues related to these fields as a part of your job.

The courses on the profile are taught in English. You can, however, do exams including your master thesis in Danish provided the teacher is Danish speaking.


Career Opportunities 

Masters of Science in Economics and Business Administration work within practically all administrative areas as for example marketing and sales management, planning, HRM and organisational planning.

Examples of job titles with Sports and Event Management:

  • Marketing and promotions director
  • Sporting goods sales representative
  • Corporate sales director
  • Director of tickets sales


NOTE: Students can either study for a full master degree or as exchange students for one or two semesters.

Program details

Academic level(s)Master
Language of instructionEnglish
InstitutionDepartment of Sociology, Environmental and Business Economics - University of Southern Denmark
Fields of studyMarketing and advertisingManagement and administrationSports
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