Marketing and Innovation

Do you want to be able to spot and take advantage of market opportunities? Due to increasing internationalization and globalization, businesses need managers who understand how to take on leadership to ensure competitive advantage in global markets and specialists who can develop knowledge about customers and the competitive situation. This programme gives you the know-how skills that enable you to become such a manager.


The programme offers courses in buyer behaviour, project management, innovation, marketing, competitive strategy and research methodology. The combination of courses in advanced management and marketing qualifies you to manage the development of competences and continuous learning that are necessary survival skills for enterprises in an intensified competitive environment.

Through a combination of project work, group work, and lectures you will understand how to manage the various aspects of enterprise development. The programme focuses on know-how skills, i.e. the ability to perform analyses and develop solutions.

Master of Science in Economics and Business Administration requires two years of full time study, each year consisting of four quarters.

NOTE: students can either study for a full master degree or as exchange students for one or two semesters.

Program details

Academic level(s)Master
CountryDenmark
Language of instructionEnglish
InstitutionDepartment of Sociology, Environmental and Business Economics - University of Southern Denmark
Fields of studyMarketing and advertisingManagement and administration
Tagsmanagementinnovationglobalinternationalization
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