The European joint programme "European Heritage, Digital Media and the Information Society" aims at producing top level professionals capable of building new bridges between cultural content, historical heritage and information technology. By integrating the humanities and information technology, the programme offers the possibility of opening up new job possibilities for humanists. This can vary from the media to entrepreneurial academic activities and different tasks of demanding expertise.
Diversity and variety of cultural traditions are central to European life. They provide enrichment to our culture, but are also challenging and need to be understood and supported. The significant role of media in modern society also brings challenges. Media is often thought of in terms of technology, but content is also needed.
The ability to send and receive messages is required at an increased level in a modern information society. In Europe, there is a continuous need for people with an understanding of society, cultural identities and media. However, one should not underestimate the importance of technological knowledge; it is essential in bringing out humanistic views.
One of the central problems in contemporary information society is the gap between rapidly evolving technology and the slower production rate of new content for emerging media. To avoid this gap, a new type of education is needed.