The Tourism Programme at Aalborg University, Denmark, is a two-year (120 ECTS) Master's degree which is offered in English at the university's campuses in Aalborg and Copenhagen.

New demands from increasingly sophisticated consumers imply that tourism marketers need to renew their experience offers, promotion and organisational practices continually. Furthermore, public actors must think of new ways to optimise conditions for businesses while simultaneously taking care of natural resources and cultural heritage so that local populations can thrive alongside tourists. The Tourism Programme at Aalborg University addresses the complexity and dynamics of such challenges from a broad social scientific perspective.

Program details

Academic level(s)Master
Language of instructionEnglish
InstitutionAalborg University
Fields of studyTravel, tourism and leisure
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