This course introduces the concept of tourist experience as an individual and socio-cultural process by relying on the case of Rovaniemi and its Christmas brand. The theoretical part of the course offers insights into the experience economy and Christmas as an organizational phenomenon. In addition to lectures, the course follows a case study approach to identify and evaluate the relationship between the Rovaniemi Christmas brand values and the service offered by local tourism companies. Particular attention will be given to the role of storytelling, gastronomy and Arctic nature in the creation of Christmas experiences. The course is based on a balanced combination of lectures, business cases and workshops.
The course fee is 700 €. Christmas Experience Academy grants a special scholarship for the first ten students to apply and to get accepted to the academy. The scholarship is 200 €. (The scholarship does not apply to students of University of Lapland, Lapland UAS and Kajaani UAS.) If granted the scholarship, your course fee will be 500 € in total.
The course fee for students of University of Lapland, Lapland University of Applied Sciences, Kajaani UAS, University of Iceland, and Holar University College is 150 €.
|Academic level(s)||Bachelor, Other|
|Language of instruction||English|
|Institution||Lapland University of Applied Sciences|
|Fields of study||Basic/broad, general programmesTravel, tourism and leisure|
|Tags||field schoolsummer school|